BNI so far


Since the last post on joining the BNI organisation, a lot has happened.  After about 3 months of joining, I accepted the role of Educational Coordinator.  Its been an interesting experience since.  This role has had me educating myself on material provided by the organisation.  Its also made me far more confident as a public speaker and better at communication – skills and characteristics I know I have to work on.

There’s a lot to take in from an organisation that is almost 30 years old.  As I have mentioned in my previous post, it’s a lonely road when you are on your own-some.  Muddling your way through is certainly not the best thing to do.  I’ve found a lot of support from my colleagues in The Hub Chapter.  The philosophy of ‘Giver’s Gain‘ makes all the more sense now that I’ve witnessed its workings over the past few months.  Also, the mechanisms used in BNI allow your performance as a member to be monitored over time.  It makes a lot of sense.

Business is now picking up as a result.  80% of my business now comes from referrals.  In a fiercely competitive industry with entrenched incumbents,it is an effective way to get a foot in the door. A strong referral from a person who already has gained the trust and respect of the future customer makes all the difference!  I suspect that in these tough economic times and with what the experts are predicting, this form of marketing will become more prevalent.

Referral Marketing

Referral Marketing

All good things take time to mature.  A solid reputation is built over time – there are no shortcuts. In BNI, it is the currency we trade on.  Once your fellow colleagues start to get to know you and see how you work, it becomes easier to champion each other’s business.

It works for my fellow BNI members – and for me.

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